Fundamentals of marketing /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
New York :
McGraw-Hill,
c1984.
|
| Édition: | 7th ed. |
| Collection: | McGraw-Hill series in marketing
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| Sujets: | |
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| LEADER | 00000pam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0070609071 |c TZS 115/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 STA |
| 100 | 1 | |a Stanton, William J. | |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton. |
| 250 | |a 7th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c1984. | ||
| 300 | |a xxii, 697 p. : |b ill. ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing effort | |
| 942 | |c BK | ||
| 999 | |c 6060 |d 6060 | ||