Cita APA (7a ed.)

Stanton, W. J. (1984). Fundamentals of marketing (7th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Stanton, William J. Fundamentals of Marketing. 7th ed. New York: McGraw-Hill, 1984.

Cita MLA (9a ed.)

Stanton, William J. Fundamentals of Marketing. 7th ed. McGraw-Hill, 1984.