Cita APA (7a ed.)

Still, R. R., & Cundiff, E. W. (1966). Essentials of marketing. Prentice-Hall.

Cita Chicago Style (17a ed.)

Still, Richard R., y Edward W. Cundiff. Essentials of Marketing. Englewood Cliffs: Prentice-Hall, 1966.

Cita MLA (9a ed.)

Still, Richard R., y Edward W. Cundiff. Essentials of Marketing. Prentice-Hall, 1966.