Marketing research : analysis and measurement /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
London ; New York :
McGraw-Hill,
c1981.
|
| Édition: | 2nd ed. |
| Sujets: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 007084559X | ||
| 020 | |a 0070841241 (pbk.) | ||
| 040 | |a MUL |e AACR | ||
| 082 | 0 | 0 | |a 658.83 CHI |
| 100 | 1 | |a Chisnall, Peter M. | |
| 245 | 1 | 0 | |a Marketing research : |b analysis and measurement / |c Peter M. Chisnall. |
| 250 | |a 2nd ed. | ||
| 260 | |a London ; |a New York : |b McGraw-Hill, |c c1981. | ||
| 300 | |a xi, 391 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research. | |
| 942 | |c BK | ||
| 999 | |c 6056 |d 6056 | ||