Basic marketing : a global-managerial approach /
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| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Format: | Book |
| Published: |
Boston, Mass. :
McGraw-Hill,
2005.
|
| Edition: | 15th ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
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