Citazione Stile APA (7a Edizione)

Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). McGraw-Hill.

Citazione stile Chigago Style (17a edizione)

Perreault, William D., e E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.

Citatione MLA (9a ed.)

Perreault, William D., e E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.