Cita APA (7a ed.)

Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global-managerial approach (15th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. Boston, Mass.: McGraw-Hill, 2005.

Cita MLA (9a ed.)

Perreault, William D., y E. Jerome McCarthy. Basic Marketing: A Global-managerial Approach. 15th ed. McGraw-Hill, 2005.