Marketing research : an applied approach /

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Bibliographic Details
Main Author:	Kinnear Thomas C.
Other Authors:	Taylor, James R. 1938-
Format:	Book
Published:	New York : McGraw-Hill, c1996.
Edition:	5th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing research. Marketing
Online Access:	http://www.loc.gov/catdir/toc/mh022/95022571.html
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Holdings details from Mzumbe University Main Campus Library
Call Number:	658.83 KIN
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