Kinnear Thomas C. & Taylor, J. R. (1996). Marketing research: An applied approach (5th ed.). McGraw-Hill.
芝加哥风格引文Kinnear Thomas C. 与 James R. Taylor. Marketing Research: An Applied Approach. 5th ed. New York: McGraw-Hill, 1996.
MLA引文Kinnear Thomas C. 与 James R. Taylor. Marketing Research: An Applied Approach. 5th ed. McGraw-Hill, 1996.
警告：这些引文格式不一定是100％准确.