A preface to marketing management /
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Plano, Tex. :
Business Publications,
c1982.
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| 版: | Rev. ed. |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 0256027129 (pbk.) |c TZs.587/- | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 PET |
| 100 | 1 | |a Peter, Paul J. | |
| 245 | 1 | 2 | |a A preface to marketing management / |c J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. |
| 250 | |a Rev. ed. | ||
| 260 | |a Plano, Tex. : |b Business Publications, |c c1982. | ||
| 300 | |a xii, 275 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographies and indexes. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing mix | |
| 650 | 0 | |a Marketing--Management | |
| 700 | 1 | |a Peter, J. Paul. | |
| 700 | 1 | |a Donnelly, James H. | |
| 942 | |c BK | ||
| 999 | |c 6031 |d 6031 | ||