A preface to marketing management /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Plano, Tex. :
Business Publications,
c1982.
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| Edition: | Rev. ed. |
| Subjects: | |
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| Physical Description: | xii, 275 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0256027129 (pbk.) |