Peter, P. J., Peter, J. P., & Donnelly, J. H. (1982). A preface to marketing management (Rev. ed.). Business Publications.
Cita Chicago Style (17a ed.)Peter, Paul J., J. Paul Peter, y James H. Donnelly. A Preface to Marketing Management. Rev. ed. Plano, Tex.: Business Publications, 1982.
Cita MLA (9a ed.)Peter, Paul J., et al. A Preface to Marketing Management. Rev. ed. Business Publications, 1982.
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