Cita APA (7a ed.)

Pride, W. M., & Ferrell, O. C. (2004). Pride-Ferrell foundations of marketing. Houghton Mifflin.

Cita Chicago Style (17a ed.)

Pride, William M., y O. C. Ferrell. Pride-Ferrell Foundations of Marketing. Boston: Houghton Mifflin, 2004.

Cita MLA (9a ed.)

Pride, William M., y O. C. Ferrell. Pride-Ferrell Foundations of Marketing. Houghton Mifflin, 2004.