Consumer behavior and managerial decision making /
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| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
Upper Saddle River, N.J. :
Prentice Hall,
c2002.
|
| Édition: | 2nd ed. |
| Sujets: | |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 9780130916020 |c TZS 40, 000/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.8342 KAR |
| 100 | 1 | |a Kardes, Frank R. | |
| 245 | 1 | 0 | |a Consumer behavior and managerial decision making / |c Frank R. Kardes. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2002. | ||
| 300 | |a xviii, 457 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 417-439) and indexes. | ||
| 546 | |a eng. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Decision making. | |
| 942 | |c BK | ||
| 999 | |c 6026 |d 6026 | ||