APA (7th ed.) Citation

Kardes, F. R. (2002). Consumer behavior and managerial decision making (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2002.

MLA (9th ed.) Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Prentice Hall, 2002.