Citazione Stile APA (7a Edizione)

Kardes, F. R. (2002). Consumer behavior and managerial decision making (2nd ed.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2002.

Citatione MLA (9a ed.)

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. 2nd ed. Prentice Hall, 2002.