Marketing management viewpoints : commentary and readings
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Cincinnati :
South-western Pub. Co.,
c1970
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| 版: | 2d ed. |
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MARC
| LEADER | 00000cam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a NA | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8WAL |
| 100 | 1 | |a Walters, Sherwood George, | |
| 245 | 1 | 0 | |a Marketing management viewpoints : |b commentary and readings |c / S. George Walters, Morris L. Sweet and Max D. Snider. |
| 250 | |a 2d ed. | ||
| 260 | |a Cincinnati : |b South-western Pub. Co., |c c1970 | ||
| 300 | |a viii, 536 p. : |b ill. |c 24 cm. | ||
| 500 | |a First published in 1962 under title: Readings in marketing. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing gestion | |
| 650 | 0 | |a Marketing management | |
| 700 | 1 | |a Sweet, Morris L., | |
| 700 | 1 | |a Snider, Max D., | |
| 942 | |c BK | ||
| 999 | |c 6020 |d 6020 | ||