Walters, S. G., Sweet, M. L., & Snider, M. D. (1970). Marketing management viewpoints: Commentary and readings (2d ed.). South-western Pub. Co..
Style de citation Chicago (17e éd.)Walters, Sherwood George, Morris L. Sweet, et Max D. Snider. Marketing Management Viewpoints: Commentary and Readings. 2d ed. Cincinnati: South-western Pub. Co., 1970.
Style de citation MLA (9e éd.)Walters, Sherwood George, et al. Marketing Management Viewpoints: Commentary and Readings. 2d ed. South-western Pub. Co., 1970.
Attention : ces citations peuvent ne pas être correctes à 100%.