Cita APA (7a ed.)

Walters, S. G., Sweet, M. L., & Snider, M. D. (1970). Marketing management viewpoints: Commentary and readings (2d ed.). South-western Pub. Co..

Cita Chicago Style (17a ed.)

Walters, Sherwood George, Morris L. Sweet, y Max D. Snider. Marketing Management Viewpoints: Commentary and Readings. 2d ed. Cincinnati: South-western Pub. Co., 1970.

Cita MLA (9a ed.)

Walters, Sherwood George, et al. Marketing Management Viewpoints: Commentary and Readings. 2d ed. South-western Pub. Co., 1970.