APA (7th ed.) Citation

Walters, S. G., Sweet, M. L., & Snider, M. D. (1970). Marketing management viewpoints: Commentary and readings (2d ed.). South-western Pub. Co..

Chicago Style (17th ed.) Citation

Walters, Sherwood George, Morris L. Sweet, and Max D. Snider. Marketing Management Viewpoints: Commentary and Readings. 2d ed. Cincinnati: South-western Pub. Co., 1970.

MLA (9th ed.) Citation

Walters, Sherwood George, et al. Marketing Management Viewpoints: Commentary and Readings. 2d ed. South-western Pub. Co., 1970.