Marketing strategy : planning and implementation

Marketing strategy : planning and implementation

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Detalhes bibliográficos
Autor principal:	Walker Orville C.
Outros Autores:	Boyd Harper W., Larréché Jean-Claude
Formato:	Image
Publicado em:	Homewood : Irwin, 1992.
Colecção:	Irwin series in marketing
Assuntos:	Marketing Management
Acesso em linha:	https://hdl.loc.gov/loc.wdl/wdl.3074
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