Marketing strategy : planning and implementation

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Bibliographic Details
Main Author:	Walker Orville C.
Other Authors:	Boyd Harper W., Larréché Jean-Claude
Format:	Image
Published:	Homewood : Irwin, 1992.
Series:	Irwin series in marketing
Subjects:	Marketing Management
Online Access:	https://hdl.loc.gov/loc.wdl/wdl.3074
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