Marketing strategy : planning and implementation
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | immagine |
| Pubblicazione: |
Homewood :
Irwin,
1992.
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| Serie: | Irwin series in marketing
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| Soggetti: | |
| Accesso online: | https://hdl.loc.gov/loc.wdl/wdl.3074 |
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| 040 | |a MUL |b eng. |e AACR | ||
| 082 | |a 658.8 WAL | ||
| 100 | |a Walker Orville C. | ||
| 245 | 0 | 0 | |a Marketing strategy : |b planning and implementation |c / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché |
| 260 | |a Homewood : |b Irwin, |c 1992. | ||
| 300 | |a xxiv, 503 p. : |b ill. ; |c 24 cm. | ||
| 440 | |a Irwin series in marketing | ||
| 504 | |a Includes index. | ||
| 505 | |a Sect. 1: Introduction to Strategy. 1: The strategic role of marketing. 2: Corporate strategy decisions. 3: Business strategies and their marketing implications Sect. 2: Opportunity Analysis. 4: Environmental analysis. 5: Industry dynamics and strategic change. 6: Market targeting. 7: Positioning decisions Sect. 3: Formulating Marketing Strategies. 8: Marketing strategies for new-market entries. 9: Strategies for growth markets. 10: Strategies for mature and declining markets. 11: International marketing strategy Sect. 4: Implementation and Control. 12: Implementing business and marketing strategies. 13: Controlling marketing strategies and programs Epilog: Card wars: Competition heats up in the credit-card industry Appendix: Major sources of competitive intelligence and the marketplace Sect. 5: The Samar Case. SAMAR: Strategic allocation of marketing resources | ||
| 546 | |a eng. | ||
| 650 | |a Marketing Management | ||
| 700 | |a Boyd Harper W. | ||
| 700 | |a Larréché Jean-Claude | ||
| 856 | 4 | 0 | |u https://hdl.loc.gov/loc.wdl/wdl.3074 |
| 942 | |c BK | ||
| 999 | |c 6016 |d 6016 | ||