Marketing strategy : planning and implementation
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| Main Author: | |
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| Other Authors: | , |
| Format: | Image |
| Published: |
Homewood :
Irwin,
1992.
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| Series: | Irwin series in marketing
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| Subjects: | |
| Online Access: | https://hdl.loc.gov/loc.wdl/wdl.3074 |
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| Physical Description: | xxiv, 503 p. : ill. ; 24 cm. |
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| Bibliography: | Includes index. |
| ISBN: | 9780256090055 |