Cita APA (7a ed.)

Walker Orville C., Boyd Harper W., & Larréché Jean-Claude. (1992). Marketing strategy: Planning and implementation. Irwin.

Cita Chicago Style (17a ed.)

Walker Orville C., Boyd Harper W., y Larréché Jean-Claude. Marketing Strategy: Planning and Implementation. Homewood: Irwin, 1992.

Cita MLA (9a ed.)

Walker Orville C., et al. Marketing Strategy: Planning and Implementation. Irwin, 1992.