Citazione Stile APA (7a Edizione)

Walker Orville C., Boyd Harper W., & Larréché Jean-Claude. (1992). Marketing strategy: Planning and implementation. Irwin.

Citazione stile Chigago Style (17a edizione)

Walker Orville C., Boyd Harper W., e Larréché Jean-Claude. Marketing Strategy: Planning and Implementation. Homewood: Irwin, 1992.

Citatione MLA (9a ed.)

Walker Orville C., et al. Marketing Strategy: Planning and Implementation. Irwin, 1992.