Marketing classics : a selection of influential articles /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston :
Allyn and Bacon,
c1985.
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| Edition: | 5th ed. |
| Subjects: | |
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| Physical Description: | xvii, 459 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0205083412 (pbk.) |