Cita APA (7a ed.)

Enis Ben M., Enis, B. M., & Cox, K. K. (1985). Marketing classics: A selection of influential articles (5th ed.). Allyn and Bacon.

Cita Chicago Style (17a ed.)

Enis Ben M., Ben M. Enis, y Keith Kohn Cox. Marketing Classics: A Selection of Influential Articles. 5th ed. Boston: Allyn and Bacon, 1985.

Cita MLA (9a ed.)

Enis Ben M., et al. Marketing Classics: A Selection of Influential Articles. 5th ed. Allyn and Bacon, 1985.