Marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2011.
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| Edition: | 10th ed. |
| Subjects: | |
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| Item Description: | Includes biblipographical references and indexes. |
|---|---|
| Physical Description: | liii, 746 p. ; ill. (some col.) ; 29 cm. |
| Bibliography: | Includes bibliographical reference |
| ISBN: | 9780073529936 |