APA (7th ed.) Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2011). Marketing (10th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven William Hartley, and William Rudelius. Marketing. 10th ed. Boston: McGraw-Hill/Irwin, 2011.

MLA (9th ed.) Citation

Kerin, Roger A., et al. Marketing. 10th ed. McGraw-Hill/Irwin, 2011.