Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control /

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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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书目详细资料
主要作者:	Kotler, Philip
格式:	图书
出版:	Englewood Cliffs, N.J. : Prentice-Hall, c1991.
版:	7th ed.
主题:	Marketing
在线阅读:	http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf https://www.gbv.de/dms/hbz/toc/ht003857318.PDF
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