Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control /

Mostrar otras versiones (4)

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

Guardado en:
Detalles Bibliográficos
Autor principal: Kotler, Philip
Formato: Libro
Publicado: Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Edición:7th ed.
Materias:
Marketing
Acceso en línea:http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf
https://www.gbv.de/dms/hbz/toc/ht003857318.PDF
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Ejemplares similares