Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control /

Show other versions (4)

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

Saved in:
Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Published: Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Edition:7th ed.
Subjects:
Marketing
Online Access:http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf
https://www.gbv.de/dms/hbz/toc/ht003857318.PDF
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items