Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control /

Show other versions (4)

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

Saved in:

Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Published:	Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Edition:	7th ed.
Subjects:	Marketing
Online Access:	http://bvbr.bib-bvb.de:8991/exlibris/aleph/a23_1/apache_media/18QYEALJNFMJQC6R73HTK3TKJPFAAH.pdf https://www.gbv.de/dms/hbz/toc/ht003857318.PDF
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Marketing management : analysis, planning, implementation, and control
by: Kotler, Philip
Published: (1991)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1991)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1994)

Marketing management : analysis, planning, implementation, and control /
by: Kotler, Philip
Published: (1988)

Marketing management /
by: Kotler, Philip
Published: (2006)

Marketing management /
by: Kotler, Philip
Published: (2003)

Marketing management
by: Kotler, Philip
Published: (2005)

Marketing management /
by: Kotler, Philip
Published: (2009)

Marketing management /
by: Kotler, Philip
Published: (2012)

Marketing management
by: Kotler, Philip
Published: (2012)

Marketing management
by: Kotler Philip
Published: (2008)

A framework for marketing management
by: Kotler Philip
Published: (2001)

A framework for marketing management
by: Kotler Philip
Published: (2007)

Principles of marketing
by: Kotler, Philip
Published: (1991)

Principles of marketing
by: Kotler, Philip
Published: (1994)

Principles of marketing
by: Kotler, Philip
Published: (1994)

Principles of marketing
by: Kotler, Philip
Published: (2008)

Principles of marketing /
by: Kotler, Philip
Published: (2001)

Principles of marketing
by: Kotler, Philip
Published: (2004)

Principles of marketing /
by: Kotler, Philip
Published: (2012)

Social marketing : influencing behaviors for good /
by: Kotler, Philip
Published: (2008)

Industrial marketing : analysis, planning, and control /
by: Reeder, Robert R.
Published: (1991)

Strategic marketing : planning and control /
by: Drummond, Graeme
Published: (2001)

Strategic marketing : planning and control /
by: Drummond, Graeme
Published: (2001)

Marketing strategy : planning and implementation
by: Walker Orville C.
Published: (1992)

Marketing management : knowledge and skills : text, analysis, cases, plans /
by: Peter, J. Paul
Published: (1992)

The marketing plan /
by: Cohen, William A.
Published: (1995)

Analysis for marketing planning /
by: Lehmann, Donald R.
Published: (2002)

International marketing
by: Cateora Philip R.
Published: (2005)

Quantitative analysis in marketing management /
by: Moutinho, Luiz
Published: (1998)

Marketing management /
by: Winer, Russell S.
Published: (2000)

Marketing planning guide /
by: Stevens, Robert E.
Published: (1991)

Basic marketing : a marketing strategy planning approach /
by: Perreault, William D.
Published: (2009)

Marketing management : foundations and practices /
by: Lazer, William
Published: (1983)

Implementable marketing research
by: Mercer, Alan
Published: (1991)

Industrial marketing : an analytical approach to planning and execution /
by: Fisher, Lawrence
Published: (1976)

Marketing management : strategies and programs /
by: Guiltinan, Joseph P.
Published: (1997)

Marketing management
by: Sastry B. V. H. Kameswara
Published: (2009)

Essentials of marketing : a marketing strategy planning approach /
by: Perreault, William D.
Published: (2003)

Essentials of marketing : a marketing strategy planning approach /
by: Perreault, William D.
Published: (2010)