Marketing management : a customer-oriented approach
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Thousand Oaks, Calif. :
Sage,
©2010
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| Online Access: | http://lcweb2.loc.gov/pp/cphquery.html |
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Table of Contents:
- The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions