Marketing management : a customer-oriented approach
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| Autor principal: | |
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| Formato: | Image |
| Publicado em: |
Thousand Oaks, Calif. :
Sage,
©2010
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| Assuntos: | |
| Acesso em linha: | http://lcweb2.loc.gov/pp/cphquery.html |
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| LEADER | 00000ckd a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 9781412963121 |c NA | ||
| 040 | |a MUL |e AACR |b eng. | ||
| 082 | |a 658.8 GLO | ||
| 100 | |a Clow Kenneth E. | ||
| 245 | 0 | 0 | |a Marketing management : a customer-oriented approach |c / Kenneth E. Clow, Donald Baack |
| 260 | |a Thousand Oaks, Calif. : |b Sage, |c ©2010 | ||
| 300 | |a xxviii, 537 p. : |b col. ill. ; |c 29 cm. | ||
| 504 | |a Includes index. | ||
| 505 | |a The nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions | ||
| 546 | |a eng. | ||
| 650 | 7 | |a Marketing Management | |
| 856 | 4 | 1 | |u http://lcweb2.loc.gov/pp/cphquery.html |
| 942 | |c BK | ||
| 999 | |c 6000 |d 6000 | ||