Marketing management : a customer-oriented approach
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| Main Author: | |
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| Format: | Image |
| Published: |
Thousand Oaks, Calif. :
Sage,
©2010
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| Subjects: | |
| Online Access: | http://lcweb2.loc.gov/pp/cphquery.html |
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| Physical Description: | xxviii, 537 p. : col. ill. ; 29 cm. |
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| Bibliography: | Includes index. |
| ISBN: | 9781412963121 |