Principles of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Harlow, England ; New York :
FT/Prentice Hall,
2003.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xxiv, 1136 p. : col. ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0273657917 (pbk.) |