Cita APA (7a ed.)

Brassington, F., & Pettitt, S. (2003). Principles of marketing (3rd ed.). FT/Prentice Hall.

Cita Chicago Style (17a ed.)

Brassington, Frances, y Stephen Pettitt. Principles of Marketing. 3rd ed. Harlow, England ; New York: FT/Prentice Hall, 2003.

Cita MLA (9a ed.)

Brassington, Frances, y Stephen Pettitt. Principles of Marketing. 3rd ed. FT/Prentice Hall, 2003.