Marketing : contemporary dimensions /
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| 其他作者: | , , |
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| 格式: | 图书 |
| 出版: |
Boston :
Houghton Mifflin,
c1977.
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 020 | |a 0395250072 |c TZS 95 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 ROB |
| 245 | 0 | 0 | |a Marketing : |b contemporary dimensions / |c [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell. |
| 260 | |a Boston : |b Houghton Mifflin, |c c1977. | ||
| 300 | |a xvi, 427 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Robicheaux, Robert A. | |
| 700 | 1 | |a Pride, William M., |d 1942- | |
| 700 | 1 | |a Ferrell, O. C. | |
| 942 | |c BK | ||
| 999 | |c 5988 |d 5988 | ||