Robicheaux, R. A., Pride, W. M., & Ferrell, O. C. (1977). Marketing: Contemporary dimensions. Houghton Mifflin.
Cita Chicago Style (17a ed.)Robicheaux, Robert A., William M. Pride, y O. C. Ferrell. Marketing: Contemporary Dimensions. Boston: Houghton Mifflin, 1977.
Cita MLA (9a ed.)Robicheaux, Robert A., et al. Marketing: Contemporary Dimensions. Houghton Mifflin, 1977.
Precaución: Estas citas no son 100% exactas.