rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
  name:
    name part: Keegan, Warren
    role:
      role term: creator
  name:
    name part: Moriarty, Sandra
  name:
    name part: Duncan, Tom
  type of resource: text
  origin info:
    place:
      place term: Englewood Cliffs
    publisher: Prentice Hall
    date issued: 1992
    issuance: monographic
  physical description:
    extent: xxiv, 904p. : ill. ; 27 cm
  note: / Warren Keegan, Sandra Moriarty [and] Tom Duncan
  note: Includes bibliographical references and index
  subject:
    topic: Marketing communication
  classification: 658.8 KEE
  identifier: 0137197179
  record info:
    record content source: MUL
    language of cataloging:
      language term: eng