APA (7th ed.) Citation

Keegan, W., Moriarty, S., & Duncan, T. (1992). Marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren, Sandra Moriarty, and Tom Duncan. Marketing. Englewood Cliffs: Prentice Hall, 1992.

MLA (9th ed.) Citation

Keegan, Warren, et al. Marketing. Prentice Hall, 1992.

Warning: These citations may not always be 100% accurate.