Citazione Stile APA (7a Edizione)

Jobber, D. (2004). Principles and practice of marketing (4th ed.). McGraw Hill.

Citazione stile Chigago Style (17a edizione)

Jobber, David. Principles and Practice of Marketing. 4th ed. Berkshire: McGraw Hill, 2004.

Citatione MLA (9a ed.)

Jobber, David. Principles and Practice of Marketing. 4th ed. McGraw Hill, 2004.