Cita APA (7a ed.)

Jobber, D. (2004). Principles and practice of marketing (4th ed.). McGraw Hill.

Cita Chicago Style (17a ed.)

Jobber, David. Principles and Practice of Marketing. 4th ed. Berkshire: McGraw Hill, 2004.

Cita MLA (9a ed.)

Jobber, David. Principles and Practice of Marketing. 4th ed. McGraw Hill, 2004.