APA (7th ed.) Citation

Jobber, D. (2004). Principles and practice of marketing (4th ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 4th ed. Berkshire: McGraw Hill, 2004.

MLA (9th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 4th ed. McGraw Hill, 2004.

Warning: These citations may not always be 100% accurate.