Marketing management /
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Publié: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
c2003.
|
| Édition: | 11th. ed. |
| Sujets: | |
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MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 0130497150 |c TZs.30,000/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 KOT |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler. |
| 250 | |a 11th. ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Pearson Prentice Hall, |c c2003. | ||
| 300 | |a xxxix, 733 [45] p. : |b col. ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing--Management | |
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Market surveys | |
| 942 | |c BK | ||
| 999 | |c 5977 |d 5977 | ||