Marketing management /
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Pearson Prentice Hall,
c2003.
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| Edition: | 11th. ed. |
| Subjects: | |
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| Physical Description: | xxxix, 733 [45] p. : col. ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0130497150 |