Cita APA (7a ed.)

Kotler, P. (2003). Marketing management (11th. ed.). Pearson Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management. 11th. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2003.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management. 11th. ed. Pearson Prentice Hall, 2003.