Kotler, P. (2003). Marketing management (11th. ed.). Pearson Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management. 11th. ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2003.
MLA (9th ed.) CitationKotler, Philip. Marketing Management. 11th. ed. Pearson Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.